Metallised stocks give a label built-in reflection before any foil or varnish is added. They are useful for wine, spirits, cosmetics, premium food and limited-edition labels where the brief needs shine but not necessarily a separate foil pass.
Metallised stock is useful when the whole label needs a reflective base, while foil is better when only selected details need to catch the light.
Where metallised stock works
- reserve wine labels
- premium spirits
- cosmetics and beauty packaging
- limited-edition food and beverage runs
Watch-outs
Colour behaves differently on metallic stock. Some colours become richer and darker, while fine type may need extra contrast or a white ink layer depending on the design.