Our story
Family owned. NZ focused. Since 2007.
Over 18 years of producing quality self-adhesive labels for New Zealand's wine, beer, spirits, cosmetics, food and honey producers, from boutique startups to established national brands.
- 18+
- Years printing for Kiwi producers
- 400+
- NZ producers served
- 6
- Industries we specialise in
Who we are
A small press doing serious work for NZ producers.
The Label Room is a New Zealand family-owned and operated label printing company based in Avondale, Auckland. We specialise in producing quality self-adhesive labels, primarily for the food and beverage industries, with a particular focus on wine, craft beer, honey, and boutique product labels.
With over 18 years of offset and digital label printing experience, our professional and dedicated team are passionate about producing labels for all your labelling requirements. We work with over 400 producers across New Zealand, from boutique startups to established national brands.
Our sales team travels regularly throughout New Zealand, especially to wine-producing regions, to offer personalised, in-person service. We bring samples, paper swatches and finishing options directly to you, because labels are a tactile product and no PDF will ever replace feeling the stock in your hand.
What sets us apart
The details other printers skip.
The difference between a good label and a great one is in the finishes, the stocks, and the person checking your artwork at 7am.
01
Premium finishing
Foiling, embossing, debossing and texturing, with specialists in uncoated stocks that maintain colour and embellishments while adding character and authenticity.
02
In-house prepress
Our prepress team works with you to update or modify label artwork while keeping within your brand guidelines and ensuring print accuracy.
03
Personal service
Our sales team travels regularly throughout NZ, especially wine regions, to offer personalised, in-person service and support.
04
Design advice
We can advise during initial design on the best colours, embellishments and finishes to make your products stand apart on the shelf.
05
Short runs welcome
Digital printing means no minimums. Launch a 200-bottle pilot today and scale to 20,000 when the brand takes off, with the same team and same quality.
06
Compliance know-how
MPI-ready honey labels, ingredient panel compliance and allergen callouts. We've navigated the NZ regulatory landscape for 18 years.
Where to find us
Open-door production facility in Avondale.
We're based at 20 Lansford Crescent, Avondale, Auckland 0600. Our door is always open, so come see our production facility, browse paper samples, and discuss your label project in person.
Let's talk labels
Launching something new?
Whether you're releasing a new product or refreshing an existing range, we'd love to help. Send us a brief and we'll come back same day.
Phone
09 820 7124Office
20 Lansford Crescent, Avondale, Auckland
Mon–Fri 9am–5pm