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Label size guide: wine, beer, can and jar label sizes

Standard label sizes for common NZ containers. Find your container, copy the size, download a template.

How this works ↓

Wine Bottles

The standard front label for a 750ml Bordeaux wine bottle is about 90 × 120 mm (9 × 12 cm), and the back label is usually 80 × 105 mm. A Burgundy bottle takes 90 × 115 mm, and a sparkling bottle takes 90 × 80 mm, so the label sits above the punt.

Ready to print? See our custom wine labels.

  • Bordeaux 750ml

    750ml

    90 × 120 mm

    9 × 12 cm (3.5 × 4.7 in)

    Standard front label. Straight-sided bottle.

    Price this size

  • Bordeaux 750ml (back)

    750ml

    80 × 105 mm

    8 × 10.5 cm (3.1 × 4.1 in)

    Back label — slightly smaller than front.

    Price this size

  • Burgundy 750ml

    750ml

    90 × 115 mm

    9 × 11.5 cm (3.5 × 4.5 in)

    Wider shoulder than Bordeaux — measure circumference.

    Price this size

  • Champagne / Sparkling

    750ml

    90 × 80 mm

    9 × 8 cm (3.5 × 3.1 in)

    Shorter label to sit above the punt.

    Price this size

  • Half bottle

    375ml

    70 × 90 mm

    7 × 9 cm (2.8 × 3.5 in)

    Proportionally smaller. Check circumference.

    Price this size

  • Magnum

    1500ml

    110 × 140 mm

    11 × 14 cm (4.3 × 5.5 in)

    Scale up from 750ml. Premium presentation.

    Price this size

  • Wine wrap-around label

    —

    200 × 80 mm

    20 × 8 cm (7.9 × 3.1 in)

    Wrap-around label.

    Price this size

Beer Bottles & Cans

A 330ml stubby bottle usually takes a label of about 70 × 80 mm (7 × 8 cm), and a 500ml long neck takes 75 × 100 mm. Cans use a full wrap: 202 × 95 mm for a 330ml can and 210 × 120 mm for a 440ml can. Measure your own can first, because diameters vary.

We print craft beer labels for bottles and cans.

  • Stubby bottle

    330ml

    70 × 80 mm

    7 × 8 cm (2.8 × 3.1 in)

    Standard NZ craft beer bottle.

    Price this size

  • Long neck bottle

    500ml

    75 × 100 mm

    7.5 × 10 cm (3.0 × 3.9 in)

    Taller bottle — allows a taller label.

    Price this size

  • 330ml can

    330ml

    202 × 95 mm

    20.2 × 9.5 cm (8.0 × 3.7 in)

    Full wrap label. Confirm can diameter.

    Price this size

  • 440ml can

    440ml

    210 × 120 mm

    21 × 12 cm (8.3 × 4.7 in)

    Taller can — popular for craft IPAs.

    Price this size

  • Crowler (946ml)

    946ml

    258 × 140 mm

    25.8 × 14 cm (10.2 × 5.5 in)

    Full wrap. Measure your specific can.

    Price this size

Spirit Bottles

A standard 700ml spirit bottle usually carries a front label of about 85 × 110 mm (8.5 × 11 cm) and a 75 × 95 mm back label for the compliance details. A 1L bottle takes a larger 95 × 120 mm front label, and a 200ml hip flask takes 60 × 80 mm.

Our spirit labels page covers stocks and finishes.

  • Standard 700ml

    700ml

    85 × 110 mm

    8.5 × 11 cm (3.3 × 4.3 in)

    Standard NZ spirit bottle.

    Price this size

  • Standard 700ml (back)

    700ml

    75 × 95 mm

    7.5 × 9.5 cm (3.0 × 3.7 in)

    Back label for compliance info.

    Price this size

  • Flask / hip flask

    200ml

    60 × 80 mm

    6 × 8 cm (2.4 × 3.1 in)

    Small format — keep design simple.

    Price this size

  • 1L bottle

    1000ml

    95 × 120 mm

    9.5 × 12 cm (3.7 × 4.7 in)

    Larger format. Common for vodka/gin.

    Price this size

Cosmetic Containers

Cosmetic labels run small. A 100ml pump bottle takes about 50 × 70 mm (5 × 7 cm) and a 30ml dropper bottle 35 × 55 mm. Jars take a wrap label, 130 × 30 mm for a 50ml jar and 155 × 35 mm for a 100ml jar. A 50ml tube takes 100 × 40 mm.

Launching a skincare range? See our cosmetic labels.

  • Pump bottle (100ml)

    100ml

    50 × 70 mm

    5 × 7 cm (2.0 × 2.8 in)

    Typical serum or lotion pump bottle.

    Price this size

  • Pump bottle (250ml)

    250ml

    60 × 90 mm

    6 × 9 cm (2.4 × 3.5 in)

    Standard lotion or body wash size.

    Price this size

  • Dropper bottle (30ml)

    30ml

    35 × 55 mm

    3.5 × 5.5 cm (1.4 × 2.2 in)

    Serum or essential oil dropper. Small — keep text minimal.

    Price this size

  • Jar (50ml)

    50ml

    130 × 30 mm

    13 × 3 cm (5.1 × 1.2 in)

    Wrap label for cream jar. Measure circumference.

    Price this size

  • Jar (100ml)

    100ml

    155 × 35 mm

    15.5 × 3.5 cm (6.1 × 1.4 in)

    Larger cream jar. Full wrap.

    Price this size

  • Tube (50ml)

    50ml

    100 × 40 mm

    10 × 4 cm (3.9 × 1.6 in)

    Squeeze tube. Confirm tube diameter.

    Price this size

  • Lip balm tube

    5ml

    55 × 20 mm

    5.5 × 2 cm (2.2 × 0.8 in)

    Very small — design for legibility.

    Price this size

Food Jars & Bottles

A 250g round food jar usually takes a full-wrap label of about 160 × 50 mm (16 × 5 cm), and a 500g jar takes 190 × 60 mm. Bottles take a front label instead: 60 × 95 mm for a 250ml sauce bottle and 70 × 110 mm for a 500ml one.

See our food and beverage labels for sauces, oils, jams and more.

  • Round jar (250g)

    250g

    160 × 50 mm

    16 × 5 cm (6.3 × 2.0 in)

    Jam, honey, relish. Full wrap around.

    Price this size

  • Round jar (500g)

    500g

    190 × 60 mm

    19 × 6 cm (7.5 × 2.4 in)

    Medium jar. Measure circumference.

    Price this size

  • Hexagonal jar (250g)

    250g

    40 × 50 mm

    4 × 5 cm (1.6 × 2.0 in)

    Front panel label — one flat face.

    Price this size

  • Sauce bottle (250ml)

    250ml

    60 × 95 mm

    6 × 9.5 cm (2.4 × 3.7 in)

    Standard hot sauce or condiment.

    Price this size

  • Sauce bottle (500ml)

    500ml

    70 × 110 mm

    7 × 11 cm (2.8 × 4.3 in)

    Larger sauce or dressing bottle.

    Price this size

  • Olive oil bottle (500ml)

    500ml

    75 × 100 mm

    7.5 × 10 cm (3.0 × 3.9 in)

    Tall slim bottle. Check taper.

    Price this size

  • Juice bottle (350ml)

    350ml

    65 × 90 mm

    6.5 × 9 cm (2.6 × 3.5 in)

    PET juice bottle. Confirm diameter.

    Price this size

Honey Jars

Honey jar labels are shorter than most food jar labels. A 250g round honey jar takes a wrap label of about 160 × 45 mm (16 × 4.5 cm), a 500g jar 190 × 55 mm and a 1kg jar 220 × 65 mm. Hexagonal jars take a front-face label, 40 × 45 mm for 250g.

Honey producers can see our honey labels.

  • Round jar (250g)

    250g

    160 × 45 mm

    16 × 4.5 cm (6.3 × 1.8 in)

    Small honey jar. Full wrap.

    Price this size

  • Round jar (500g)

    500g

    190 × 55 mm

    19 × 5.5 cm (7.5 × 2.2 in)

    Standard retail size. Most popular.

    Price this size

  • Round jar (1kg)

    1kg

    220 × 65 mm

    22 × 6.5 cm (8.7 × 2.6 in)

    Large format — measure circumference.

    Price this size

  • Hexagonal jar (250g)

    250g

    40 × 45 mm

    4 × 4.5 cm (1.6 × 1.8 in)

    Front face only. Popular for boutique honey.

    Price this size

  • Hexagonal jar (500g)

    500g

    45 × 55 mm

    4.5 × 5.5 cm (1.8 × 2.2 in)

    Larger hex jar — front face label.

    Price this size

  • Squeeze bottle (500g)

    500g

    65 × 85 mm

    6.5 × 8.5 cm (2.6 × 3.3 in)

    Plastic squeeze bottle — front panel.

    Price this size

  • Lid label (63mm)

    —

    55 × 55 mm

    5.5 × 5.5 cm (2.2 × 2.2 in)

    Circle label for jar lid. 55mm fits a 63mm lid.

    Price this size

Each template has a 2 mm bleed, the cut line and a 3 mm safe zone. Open it in Illustrator, Affinity or any vector editor.

How to measure your container for a label

Measure the part of the container where the label will sit, which can be narrower than the widest point of the bottle. You need two numbers.

  1. Distance around: wrap a strip of paper once round the container where the label goes, mark the overlap, and measure the strip laid flat. You can measure the diameter instead, with callipers or a ruler at the same spot.
  2. Straight wall height: hold a ruler against the side and measure the section that runs straight up, from where the base curves in to where the shoulder starts to taper.

Enter both below. The calculator takes a 4 mm gap off the width, so the label ends don't overlap, and keeps 5 mm clear at the top and bottom of the straight wall.

The diameter is the width across the container. The straight wall is the part of the side that doesn't curve.
What did you measure?

Enter your two measurements to see the largest label that fits.

On a tapered container, measure where the top and bottom edges of the label will sit and use the smaller number. Cut a paper strip to the result and wrap it round the container to check the fit before you finalise artwork.

Visual size reference (to scale)

Bordeaux 750ml90 × 120 mm
Bordeaux 750ml (back)80 × 105 mm
Burgundy 750ml90 × 115 mm
Champagne / Sparkling90 × 80 mm
Half bottle70 × 90 mm
Magnum110 × 140 mm

Front, back and neck labels

Wine and spirit bottles usually carry a front label and a back label. The front is the larger one and carries the brand. The back is smaller and holds the longer text: 80 × 105 mm against 90 × 120 mm for a 750ml Bordeaux, and 75 × 95 mm against 85 × 110 mm for a 700ml spirit bottle. Before you settle on a back label size, read our wine label requirements to see what it has to carry.

Neck labels depend on the bottle, so this guide lists no standard neck size. Measure the neck where the label will sit and use the calculator above.

What changes the right size

A listed size is a starting point. Four things can move it.

  • Taper and shoulders: a label that crosses a curve wrinkles at the edges, so shorten it or measure the flat area where it will actually sit.
  • Hand or machine application: if an applicator puts your labels on, confirm the roll and unwind direction before production. We cover it under finishing and dispatch.
  • Bleed and safe zone: every template here has a 2 mm bleed and 3 mm safe zone. Run backgrounds out to the bleed and keep text inside the safe zone.
  • Room for the required text: the label has to fit what your product must show, and our guides to wine label requirements and NZ food labelling requirements list it. If the text won't fit, go bigger or add a back label.

Once you have a size, see what to send with your artwork.

FAQ

Common questions

What size is a wine label?

A front label for a 750ml Bordeaux bottle is usually 90 × 120 mm (9 × 12 cm), and the back label 80 × 105 mm. Burgundy bottles take 90 × 115 mm and sparkling bottles 90 × 80 mm. Bottles vary between glass suppliers, so measure the flat area where your label will sit before you finalise artwork.

What size label fits a 330ml beer bottle?

A 330ml stubby bottle usually takes a label of about 70 × 80 mm (7 × 8 cm). A 500ml long neck is taller, so it takes 75 × 100 mm. Check the flat area on your own bottle, because shoulders and necks differ from brand to brand.

What size is a 330ml can label?

A 330ml can takes a full-wrap label of about 202 × 95 mm (20.2 × 9.5 cm). The taller 440ml can takes 210 × 120 mm. Confirm the diameter of the can you are filling, then use the calculator on this page to work out the exact wrap width.

Should I measure in mm or inches?

Use millimetres. Our label sizes and templates are in mm, so sizing your artwork in mm saves you converting. Inches are shown in brackets for reference, and 25.4 mm is one inch, so a 90 × 120 mm label is about 3.5 × 4.7 in.

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